To fit out a new store for Lids in the O2, Icon shopping centre, London. This new store has increased in size by 50% on the previous with a focus on enhancing the customer experience.
Brand cohesiveness and consistency across all stores were imperative for Lids, so we worked together to determine a brief that would not only complement and showcase the “custom lids” decorating section but also provide an eye-catching interior that enhances the customer experience.
A modern refit that enhances the shopping experience for fashion-focused & streetwear customers.