| KDM Group

KDM Group renews their 3 year sponsorship for Girls Grassroots Football

10 June 2024

We are thrilled to announce the renewal of our sponsorship for girls' grassroots football for another three years.

According to the Scottish FA, Girls’ and Women’s football participation has continued its upward trend in Scotland, achieving record numbers for the second consecutive year, with 22,977 registered participants in 2023.

The record number of female participants also represents the highest-ever percentage of the overall registered participants figure, with girls and women now making up 14.2% of all registered grassroots players.

DALGETY BAY, SCOTLAND - FEBRUARY 06: A KDM x Scottish FA sponsorship launch event at Dalgety Bay Sports Centre is pictured, on February 06, in Dalgety Bay, Scotland. (Photo by Mark Scates / SNS Group)

The grassroots game also continues to boast a strong following from young people, with under-18s accounting for more than 60% of the total registered participants.

Girls Grassroots football is about encouraging inclusivity, breaking down barriers and building communities.

Helping Break down the barriers.

In many parts of the world, societal norms and stereotypes often limit girls' participation in sports. Our sponsorship aims to break down these barriers and create a level playing field where every girl, regardless of background or circumstance, has the opportunity to thrive. By championing girls' football at the grassroots level, we're challenging outdated norms and paving the way for a more inclusive society.

Building Communities

Football also has a unique ability to bring people together, putting differences aside and creating a sense of belonging. Through our sponsorship, we're not only supporting individual players but also building vibrant communities around the sport. From coaches and parents to fans and volunteers, our partnership extends far beyond the field, creating a network of support.

By supporting this initiative, we're not just investing in sports; we're investing in the life skills & fitness of our future generations.

As the numbers continue to grow, it will bring the diversity that is needed in the sport.

KDM Group – [email protected]

Dalgety Bay | Warrington | Leeds | Chelmsford | Dublin | Zeeland

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